
The Sensory Symphony: When Five Senses Become One
A landmark study in Multisensory Research established the 'superadditive effect': when aligned sensory stimuli are presented together, the neural response is not additive but multiplicative. The same law governs your home. When sight, sound, scent, touch, and taste are designed in concert, their biological effect compounds exponentially. Kenneth Bordewick of Beverly Hills Luxury Interiors reveals the Sensory Symphony — in clinical collaboration with Dr. Thom Lobe MD and Dr. Fouad I. Ghaly MD.
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